The Potential Role of Local Tour Guides in Tourism Quality Enhancement: A Case Study of Sumpang Bita Tourism Village, Pangkep Regency
Keywords:
Potential, Competence, Tour GuidesAbstract
Limited resources, knowledge gaps, lack of understanding about sustainability, and changes in tourist trends and preferences are issues related to the technical competence of local tour guides in Sumpang Bita Tourism Village. The purpose of this study is to identify the core competencies that a tourism village guide must have and to analyze the needs and expectations of visitors in terms of communication and services they expect from tourism village guides. This study was conducted using descriptive analysis methods through interviews, observation, documentation, and literature review. This study found that the limited number of tourist visits to Sumpang Bita requires improvement and evaluation of the tourism experience, as well as an understanding of tourism ethics. Optimizing the role of local tour guides in Sumpang Bita Tourism Village, Pangkep Regency, has a positive impact on tourism development, although it has not been fully maximized, especially in the economic sector. This optimization not only contributes to improving the knowledge and skills of guides but also creates a more satisfying tourism experience for visitors. Furthermore, this can be done through training held by the Tourism Office or universities that have collaborated with the Sumpang Bita tourism village. Skill development can be done through the development of communication, leadership, and time management skills of the tour guides themselves. Furthermore, optimization by utilizing technology as a source of promotion for tourism villages will provide benefits that can be enjoyed by tourism villages through increased tourist visits.
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