Analysis of Chinese Language Needs through Job Vacancy Advertising in Social Media
Keywords:
Mandarin language, job vacancy advertisements, employability skillsAbstract
This study analyzed job advertisements published on digital recruitment platforms to identify the Mandarin language skills required in job applications, the types of jobs requiring Mandarin proficiency, and the supporting skills expected by employers. The data were collected from job advertisements published between October and December 2025 on platforms such as JobStreet, LinkedIn, WeChat, Talentics, and Glints. This study employed a descriptive qualitative approach using documentary analysis. A total of 70 job advertisements representing 90 job positions were analyzed. The findings revealed that active Mandarin language skills, particularly speaking and writing, are highly emphasized in the workplace. Administration and translation positions were the dominant job categories requiring Mandarin proficiency. In addition, computer skills and communication skills emerged as the most important supporting competencies required by employers. The findings indicate that Mandarin proficiency has become an important professional qualification in Indonesia’s labor market and is increasingly integrated with technological and communication competencies in contemporary workplaces.
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